Innovative Showroom Design
Trend Group was thrilled to take on the project of developing and delivering this pioneering showroom concept. Working hand in hand with Porsche’s local design team, we focused on achieving flawless technical execution and smooth design implementation for this one-of-a-kind facility.
This urban studio is the first of its kind in the Southern Hemisphere and is designed to immerse visitors in the Porsche brand while offering a full range of services. Beyond functioning as a traditional showroom, it creates an engaging destination for Porsche enthusiasts and potential customers, allowing them to experience the brand in an interactive way.
High-End Automotive Fit-Out
The studio includes the Carrera Café, a lively space designed for members of the Porsche community to connect and gather. The Driver’s Selection area presents the latest merchandise for enthusiasts and owners, offering a curated shopping experience. Guests can explore dedicated zones that celebrate Porsche’s rich heritage and also discover the brand’s vision for E-Performance, highlighted by the iconic 918 Spyder, Porsche’s first hybrid sports car.
Immersive Brand Connection
The showroom offers an engaging digital and interactive experience, immersing visitors in a modern, elegant, and sophisticated environment. Every aspect of the design highlights the distinctive qualities of the Porsche brand, ensuring that each detail strengthens visitors’ connection to the iconic vehicles.
