Hybrid Workplace Transformation
Trend Group Global was appointed to design and deliver a 1,000 sqm workplace for BASF, reimagining the environment to align with evolving hybrid practices and international corporate values. The project was developed in strict alignment with BASF’s global workplace guidelines and corporate design criteria, ensuring a seamless standard of excellence consistent with the company’s international Real Estate and Facility Management standards.
The workplace strategy focuses on activity based working, combining spaces for focused tasks with areas designed for collaboration and social connection. Open plan workstations are supported by enclosed meeting rooms, acoustic call pods and informal touchdown spaces. Non dedicated desks and plug and play technology enable a flexible hot desking model, while the canteen acts as a central hub that encourages interaction across teams.
Concept & Brand Integration
The design is a spatial expression of BASF’s core values: creative, open, responsible, and entrepreneurial. Blue anchors the environment, while a rhythmic palette of green, yellow, and red defines functional zones. This vibrant visual identity is balanced by neutral foundations and natural materials, creating an atmosphere that is high-energy yet grounded- an environment expressive of a global identity while remaining human in scale.
A considered planning strategy supports focus and collaboration. Quieter areas are positioned away from high traffic zones, while collaboration spaces are located along key circulation routes. Materiality reinforces the overall concept, with porcelain surfaces creating continuity across joinery, complemented by warm timber finishes and acoustic elements.
Delivering a Future-Ready Office
Furniture solutions from Design Colab prioritise ergonomics and flexibility, with height adjustable workstations and modular meeting configurations. Sustainability and wellbeing are embedded through low-VOC finishes, recycled acoustic materials, responsible sourcing, and biophilic design that enhances air quality, comfort, and connection to nature.
Through a considered strategic process, Trend Group has delivered a workplace that fosters cross-departmental interaction, breaks down silos, and accelerates decision-making. The result is a fresh, energizing environment that reflects BASF’s global leadership while providing a high-performance destination that employees actively choose to engage with.
