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Afra Bel

Luxurious Space for Beauty Brand

Industry: 
Retail
For Afra Bel, Trend Group delivered a luxurious space for their beauty bar, offering an experience of elegance and sophistication. Reflecting the brand’s identity, the design aims to impress a discerning clientele. The sophisticated bar, plush seating, and curated product displays follow a colour scheme of soft pinks, nudes, and greys. Using rich textures, custom furniture, and precise lighting, this opulent retreat sets a new standard for luxury beauty destinations.
Reception seating with sofa and coffee table for Afra Bel in Johannesburg
Waiting area with curved chairs and side tables for Afra Bel in Johannesburg

High-end retail design

Afra Bel wanted to create a luxury beauty bar that offers a highly personalised and indulgent experience for its clients. The brief focused on blending functionality with opulence, ensuring that the environment would support premium beauty services. The client sought a setting that would elevate the standard of luxury in the beauty sector and deliver an immersive experience. 

Beauty bar fit-out

The design process focused on bringing Afra Bel’s brand identity to life while creating a space that meets the expectations of a luxury clientele. Rich textures, custom-designed furniture, and carefully planned lighting to create an environment where every element balances elegance with functionality. 

Close collaboration with the Afra Bel team was central to achieving a refined result. Through regular workshops and site visits, their input shaped the design at every stage, ensuring the final space aligned seamlessly with their vision. 

Built in shelving with arched detailing for Afra Bel in Johannesburg
Treatment area with with pendant lighting, couches and tables for Afra Bel in Johannesburg

Elevating the customer experience

Featuring a stylish bar, comfortable seating, and carefully curated product displays, the final space exudes sophistication in every detail. A soft palette of pinks, nudes, and greys enhances the atmosphere, balancing elegance with comfort. This project demonstrates Trend Group’s dedication to designing bespoke and visually stunning spaces – with Afra Bel setting a benchmark for luxury beauty environments.

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