Creating Future
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Okja

A Natural Brand Destination

Industry: 
Retail
Trend Group was appointed to deliver the fit-out of Okja’s flagship retail environment on Kloof Street, Cape Town — home to the oat milk brand’s retail store, café and testing kitchen. The appointment built on an existing relationship between Trend and the founding team, with the project focused on translating designer Marco Simal’s vision into a high-quality space that reflected the character and identity of the brand.
Okja Project Image 1

Shaping The Experience

The brief required a single space to accommodate multiple functions — retail, café and testing kitchen — while maintaining a cohesive customer experience. The fit-out was coordinated to ensure each area operated seamlessly within the whole, remaining true to the original design intent throughout.

Simplicity In Execution

The completed interiors balance minimalism with moments of bold brand expression. Natural timber, concrete and white surfaces form the material foundation of the space, while integrated colours and bespoke details reinforce Okja’s distinctive identity. Open sightlines create a sense of flow throughout, and the café and testing kitchen sit naturally within the broader retail environment, creating a layered experience that encourages engagement in different ways.

Concept store for okja shows interior space planning
The result of well planned turnkey interior design

Delivering Against Constraints

The project presented several complexities, including heritage-related requirements that required close coordination before construction could proceed. Once approvals were secured, Trend Group mobilised rapidly to deliver the fit-out within a two-month programme. Close collaboration between the client, design team and project stakeholders ensured alignment throughout delivery. The result is a cohesive brand destination that successfully translates the original vision into a built environment while demonstrating disciplined project management and fit-out expertise.

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