An Ambitious Project
For WeWork’s first project in South Africa, Trend Group delivered a landmark co-working space in Johannesburg’s Rosebank business hub. Occupying six floors within The Link – a modern nine-story building designed to inspire collaboration and productivity – the project aimed to create a warm, inviting, and highly functional environment that would set a new standard for collaborative workspaces in the region.
Vibrant Hub for Modern Work
The design incorporates an industrial aesthetic enhanced with African artistry. Local artwork, furniture, and patterns were integrated to reflect South Africa’s rich culture and craftsmanship. This approach created a warm and welcoming atmosphere that highlights local talent and encourages a sense of community among members. Within the space, art-filled lounges support creativity, bright conference rooms facilitate collaboration, and private offices provide for the diverse needs of WeWork members.
Spaces that Inspire Excellence
Completed within a rapid 14-week timeframe, the six-floor development stands as a clear demonstration of Trend Group’s capabilities. Establishing WeWork’s presence in South Africa marked a significant milestone, setting a benchmark for future projects in the region. The Rosebank workspace reflects Trend Group’s commitment to creating inspiring interior fit-outs that align with corporate objectives while fostering community, contributing to the evolution of collaborative workspaces in South Africa and beyond.
