Innovative Showroom Design
Trend Group was thrilled to take on the project of developing and delivering a pioneering showroom concept in Cape Town. Working hand in hand with Porsche’s design team, we focused on achieving flawless technical execution and smooth design implementation for this one-of-a-kind facility.
This urban studio is the first of its type in the Southern Hemisphere and is designed to immerse visitors in the Porsche brand while offering a full range of services. Beyond functioning as a traditional showroom, it creates an engaging destination for Porsche enthusiasts and potential customers, allowing them to experience the brand in an interactive and memorable way.
High-End Automotive Fit-Out
The studio includes the Carrera Café, a lively space designed for members of the Porsche community to connect and gather. The Driver’s Selection area presents the latest merchandise for enthusiasts and owners, offering a curated shopping experience. Guests can explore dedicated zones that celebrate Porsche’s rich heritage and also discover the brand’s vision for E-Performance, highlighted by the iconic 918 Spyder, Porsche’s first hybrid sports car.
Immersive Brand Connection
The showroom offers an engaging digital and interactive experience, immersing visitors in a modern, elegant, and sophisticated environment. Every aspect of the design highlights the distinctive qualities of the Porsche brand, ensuring that each detail strengthens visitors’ connection to the iconic vehicles.
