Translating Brand Values into Design
P&G sought a South African office that would embody the sophistication and global standards of the brand. The design needed to reflect their corporate identity while delivering a highly functional workspace that supports productivity and collaboration.
The brief called for a workplace that goes beyond functional design, creating a space that embodies the company’s mission and core values of integrity, leadership, and innovation. It was important that every element of the office design upheld the brand’s reputation for excellence while inspiring a professional, high-performing environment.
Balancing Elegance with Everyday Function
Trend Group’s office fit-out for P&G’s office focused on achieving harmony between efficiency and elegance. The layout was carefully planned to encourage collaboration through open-plan areas, while also providing private offices and meeting rooms for focused work.
Attention to detail and the use of high-quality materials and finishes introduced a subtle sense of luxury, ensuring the workspace is both refined and highly functional. The idea was to create a workspace where sophistication meets everyday practicality.
An Elegant Workspace
The final design by Trend Group is clean, modern and meticulously planned, creating a workplace that inspires and empowers employees to perform at their best. More than just an office, it stands as a physical expression of P&G’s commitment to success.
