The psychology of colour in office design
The first thing one notices when walking into an office is the colour scheme. The colours that have been chosen by the company convey messages regarding the company’s values and culture. The colour selection plays a major role on the employee’s wellbeing.
It is crucial when deciding upon the colour scheme for a workspace to have a consultation with client(s). The workspace should stimulate productivity for employees whilst affecting their attitudes, moods and emotions.
The Trend Group Interior Designer mentions the importance of striking a balance between keeping employees mentally stimulated and motivated, whilst maintaining a relaxed and calm atmosphere. The science of colour selection reveals that brighter colours such as red and orange encourage dynamism and overall employee engagement. Furthermore, increasing the overall productivity of the workforce, leading to client satisfaction. In comparison, cool colours such as blues and greens encourage a calm and relaxed atmosphere.
Colour selection has changed from a traditional neutral office. For example, navy blue and wood veneer to showcase the values of solidity and loyalty. Nowadays, companies aim to create workspaces that not only reflect their brand, but also create positive values. The workplace becomes a strategic branding tool that is perceived by client(s).
Nowadays workspaces can be attractive and create a level of excitement and purpose, which plays a crucial role in companies being able to retain valuable talent and skills. These emerging interior design trends allow for Trend Group to become more creative through using pops of colour in different ways. Trend Group enhances colour selection by means of office furniture, ceilings, flooring and carpeting, and also surfaces and textures. These interesting colour choices will allow for the individual viewing the room to have their eyes travel across the space, and to showcase the different design aspects.
When working with different clients on colour selection it is important to adhere to their corporate identity guidelines, and how these colours can be incorporated in the overall design. The colour scheme should also link to the corporate branding, which will in turn create a sense of identity for staff and convey its values and culture.
Before deciding on the final colour scheme, it is crucial to understand the organisation’s culture. A workspace’s design and colour scheme will provide assistance in creating an appropriate sense of ambience that connects with the company culture, which also tells a story. An office’s colour is the first thing you notice on arrival, and the last thing you take away, which has a subconscious effect on the mind. Therefore, the choice of colour can potentially have an effect on your company’s success.